Campaign URL Builder
Generate UTM codes for your marketing campaign
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Use the following URL to start tracking with the UTM parameters you've set:
What are UTM Parameters?
UTM stands for "Urchin Tracking Module", which comes from the Google Analytics predecessor called Urchin, acquired by Google in 2005.
These parameters are little bits of text that are placed in website links and are used by analytics software, such as Google Analytics or Panelbear, to better understand where a website's traffic is coming from, and which content is most relevant.
Why are UTMs important?
There are probably links to your website spread around the Internet, think things like social media posts, blog posts, tutorials on how to use your product, and whatnot. People discover your website through these links.
Now wouldn't it be useful to know from which sources are your visitors coming from? That's where UTM Parameter comes in, as they let you add small bits of text to your links so that you can "tag" the metrics each time someone clicks on that particular link.
Without UTMs, you would be missing out on important information that helps you understand which pages are most relevant for particular visitors.
What do they look like?
Here's what a URL with UTM parameters looks like:
There's the website name, and various parameters that come after it. Let's break it down into parts:
- Destination website:
- Destination page:
Each of those parameters will be parsed by the analytics software to better categorize the metrics being measured. And the actual values you assign to these parameters it's entirely up to you! This enables a very simple, but powerful way to better organize your analytics data.
Which UTM Parameters are there?
There are five different UTM parameters: source, medium, campaign, term and content. From these, three in particular are very common:
|Parameter||What question does it answer?||Example|
|utm_source||Where's the traffic coming from?||utm_source=twitter|
|utm_medium||From which medium are visitors arriving?||utm_medium=social|
|utm_campaign||Which effort is driving the traffic?||utm_campaign=summer-sale|
To recap, UTMs are useful for website owners to "tag", and better understand the traffic that is arriving into their website.