Campaign URL Builder

Free UTM code builder to track campaign URLs. Compatible with all popular tools including Google Analytics, Mixpanel, and Kissmetrics.

1. Build the Campaign URL
The full website URL including the protocol (eg. https://).
The referrer (i.e. newsletter, producthunt, twitter).
The marketing medium (i.e. email, social , blog).
The campaign/effort name (i.e. summer_sale, launch_week, new_feature_released).
2. Share the generated URL

Use the following URL to start tracking with the UTM parameters you've set:

https://example.com


What are UTM Parameters

UTM stands for "Urchin Tracking Module", which comes from the Google Analytics predecessor called Urchin, acquired by Google in 2005.

These parameters are little bits of text that are placed in website links and are used by analytics software, such as Google Analytics, Mixpanel, Kissmetrics and Panelbear, to better understand where a website's traffic is coming from, and which content is most relevant.

Why are UTMs important

There are probably links to your website spread around the Internet, think things like social media posts, blog posts, tutorials on how to use your product, and whatnot. People discover your website through these links.

Now wouldn't it be useful to know from which sources are your visitors coming from? That's where UTM Parameter comes in, as they let you add small bits of text to your links so that you can "tag" the metrics each time someone clicks on that particular link.

Without UTMs, you would be missing out on important information that helps you understand which pages are most relevant for particular visitors.

Example UTM parameters

Here's what a URL with UTM parameters looks like:

https://panelbear.com/pricing/?utm_source=producthunt&utm_campaign=launch&utm_medium=social

There's the website name, and various parameters that come after it. Let's break it down into parts:

  • Destination website: panelbear.com
  • Destination page: /pricing/
  • Source: utm_source=producthunt
  • Campaign: utm_campaign=launch-day
  • Medium: utm_medium=social

Each of those parameters will be parsed by the analytics software to better categorize the metrics being measured. And the actual values you assign to these parameters it's entirely up to you! This enables a very simple, but powerful way to better organize your analytics data.

Types of UTM parameters

There are five different UTM parameters: source, medium, campaign, term and content. From these, three in particular are very common:

ParameterWhat question does it answer?Example
utm_sourceWhere's the traffic coming from?utm_source=twitter
utm_mediumFrom which medium are visitors arriving?utm_medium=social
utm_campaignWhich effort is driving the traffic?utm_campaign=summer-sale

To recap, UTMs are useful for website owners to "tag", and better understand the traffic that is arriving into their website.

UTM campaign builder tools

Here's some additional tools to help you build campaign URLs:

  • Google Analytics dev tools: Tool to add campaign parameters to URLs so you can easily measure Custom Campaigns in Google Analytics.
  • utm.io: UTM tracking code builder with free templates.
  • utmbuilder.net: Popular URL builder by Terminus.
Panelbear analytics charts

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