Cookie-Free Website Analytics
Many privacy legislations including GDPR, CCPA, PECR, and ePrivacy, may require you to display a cookie banner to inform visitors about cookies, and obtain their consent before tracking their behaviour.
Unlike other analytics services, Panelbear doesn't track personal data, and does not use tracking cookies. That way, you can get insights on your website's traffic without invading the privacy of your visitors.
We believe privacy is a fundamental human right. That's why Panelbear has been carefully designed to not track personal data. Everything we collect is anonymized by default, giving you and your visitors peace of mind. We go to great lengths to safeguard all data using bank-level security. We're in the business of fast, private analytics. Not selling your data.
What is cookieless analytics?
Cookies are some of the ways that tools like Google Analytics use to track visitors across the web. This is part of how they estimate things like unique visitors, returning sessions, and so on. But it's also part of the mechanism which enables tracking people across the internet, and building profiles about your age group, buying preferences, where you live, and so on. What is this used for? You guessed it, in part it's what fuels those specific ads targeting you when visiting various sites on the internet.
Panelbear is a Google Analytics alternative that does not use tracking cookies, and does not track personal data. We believe privacy is a fundamental human right. That's why we've built Panelbear to be 100% tracking cookie-free, and do not build user profiles across the web.
Do I need a cookie consent banner?
Disclaimer: We're not lawyers, and this is not legal advice. Any advice on this website is general in nature and not to be taken as professional advice.
If you're using Panelbear you don't need to have any special configuration to enjoy cookieless analytics.
We believe no cookie consent is needed because:
- No tracking cookies are used.
- The data is only used for analytics.
- Visitors aren't tracked across websites (we don't build user profiles).
- Our session IDs encode zero personal data in them. Our tracking mechanism automatically "forgets" about the visitor device that generated the data within 24 hours.
- There's no way to identify an individual from the data we store.
You're our customer, not the product
Our pricing scales with usage, unlike other tools which give you unlimited capacity for free in exchange for your data. That's not our business model. We're in the business of fast, privacy-focused analytics, not selling data to third-parties.
We rely on our customers to support the business. There's no secret strategy, or ulterior motive. Each and every customer is helping in building a better internet that respects everyone's privacy by default - without requiring annoying cookie banners that damage the experience for your visitors.
What are cookies?
Cookies are small text files stored on your browser to remember settings and other information on a specific website. While often they are used for tracking purposes, not all cookies are tracking cookies. They are also one of the ways for a website to remember that you're logged in, or that your language preference is English, or German as an example.
While they are many times indispensable, they have also been abused for tracking people across the internet, and building browsing history profiles across the web which are sometimes sold for advertising purposes.
How do cookies work?
When a website sets a cookie, your browser will store it and "remember" to send it along every request to that same website each time you access a new page. In case the cookie has expired, the browser may delete the cookie and requesting a new one might be necessary (this is often what happens when you are "logged out" of a website after some time period).
Cookies typically contain:
- The name of the website that set the cookie.
- The amount of time for which the cookie is valid for.
- The cookie value - this corresponds to the actual contents of the cookie (e.g. the user ID that is logged in, or the site preferences).
Cookies are an essential part of the modern web. They power many features which we take for granted, such as remembering you're logged in to a website, or the items in your shopping cart in e-commerce sites. However, with great power comes great responsibility, and we should take the necessary steps to prevent them from being abused and compromise the privacy of people on the internet.